Over the last few years a greater number of SME’s have been adopting a Lean thinking approach but they unfortunately are not a coherent population, varying greater depending on sector. Any Lean implementation must therefore be tailored to the individual…

Introducing a new product to a new market? You may not know it, but you are operating in the suicide cell - the highest risk quadrant in the Anfoff Matrix, where success is rarely achieved. Overcome the odds by learning…

What’s the difference between strategy and tactics? How do we know where we are going? What does strategy mean for my marketing plan?

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Effective communication does not happen by chance. It is the result of careful planning and consistent implementation. A communications plan helps you understand where you are, where you want to go and how you are going to get there.

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The vast majority of people doing business on-line are not thinking strategically. They are jumping from one interesting “opportunity” to the next. Here is a hard fact: the vast majority of businesses - both off-line and on-line - will fail.…